CNN全球商业报道

《CNN全球商业报道》是2011年科学出版社出版的图书，作者是LiveABC。

• 书名 CNN全球商业报道
• 作者 LiveABC
• ISBN 9787030311078
• 页数 299
• 出版社 科学出版社

内容简介

　　全书精选43篇商业报道，并分为六大主题板块:全球脉动，介绍全球市场脉动和最新科技产品及趋势等;投资理财,报道重大财经事件和个来自人投资理财之道以及必备财经知识;企业管理，介绍国内外知名企业经营理念和成功要素;市场营销，收录消费市场现今潮流和推陈出新的营销手法，以及企业于市场上的经营策略;品牌理念，介绍知名品牌的360百科发迹与成长历程，以及品牌的成功经营哲学;商场名人，收录CNN专访全球最具影响力的商业巨头，看看他们个人及其企业能叱咤风云的关键与秘诀。全书问极烟另蒸顺伤随加属香新闻报道均中英对照，除了列出单词和重点短语的解析，还针对财经名词和相关资料进行精讲和补充。希望聚创务卫加让读者在学习英语的同时，能充实金融财动胜触春室供食经知识，掌握商业动倒专存制内势使察态，迈向国际市场。

目录

　　前言

　　光盘使用方法

　　Global News

　　Are the Desktop's Days Numbered县组系货过讨助作践走督?

　　iPad and Google Chrome Take Aim at the T征终脚歌感raditional Computer Interface

　　The Shape of Cars to Come

　　A Look into the Future of Electric Autos and Beyond

　　In Touch Technology

　　Pressure部兴措-Sensitive Screens Revolutionize High Tech Interaction

　　H2-Go

　　Eco剧到预矛乎帮再通-Friendly Riversimple Runs on the Power of Hydrogen

　　E-Reader Revolution

　　More Book Lovers Forsake Paaer as the Electronic Med新来基色列学末富ium Takps Of义期备天算困f

　　The Cupboard Is Bare

　　A Perfect Storm of Factors Sap World Food Supply

　　Green Screens

　　Sony Paves the Way to More Eco-Friendly Technology

　　Search Wars

　　Microsoft and Yahoo Team to Take on Google

　　Athens on the Brink

　　Understanding the Greek Tragedy Unraveling the Eurozone

　　Investment & Financial Management

　　Tiny Houses

　　Some Homeowners Are Thinkinq Small to Stay Debt-Free

　　R伟管管损呀营ise of the Zombie Banks

　　Lessons for Defeatina the Financial Livinq Dead from lapan's Lost Decade

　　Is It Inflation or Deflation?

　　Breaking Down the Jargon of an Economic Crisis

　　The Lessons of Lehman Brothe记矿放威投rs

　　What We Can Learn from the Fall of the Financial Institution

　　Sharing the Blame

　　How All Consumer宪原灯体够举李s Played a Role in the Financial Crisis

　　Corporate Management

　　Building t量该报he Starbucks Experience

　　A Boardroom Master Cla重ss with the Coffee Empi很零厂re Chairman Howard Schultz

　　Video Game Guru

　　Inside the Mind of Nintendo's 巴冷Legendary Designer Shigeru Miyamoto

　　adidas vs..PUMA

　　The Family Footwear Rivalry That Divided a Town

　　Adidas

　　委纪歌绝要Heavenly Hotel

　　An Eye for Detail Helps Paris' George V Survive Tough Times

　　From Bath Beads to the Boardroom

　　CNN Exclusive Interview with Body Shop Founder Anita Roddick

　　Market & Sales

　　The Faces of Luxury

　　Brands Turn to Celebrity Star Power to Drive Sales

　　Hot Wheels

　　Luxury Cars Showcase the Need for SlJeed at the North American Auto Show

　　Hybrid Wars

　　Toyota and Honda Square Off in Battle for Green

　　Micro-Malls

　　Entrepreneurs Dream Big with Tiny Shops

　　Design Acrobatics

　　Adobe Tries to Outmaneuver Software Rival Microsoft

　　French Thumb Their Noses at Apple

　　iPod Maker Refuses to Sell Music playable on Rival Products

　　McCoffee vs. Starbucks

　　Fast Food Giant Brews a Challenge to the Caffeine Kings

　　Successful Brand Names

　　The Sweet Smell of Success

　　Updating Chanel's Timeless Fragrance No.5

　　Skirting the Recession

　　Luxury Icon Prada .Survives the Sagging Economy in Style

　　The Master of Cute

　　In the Boardroom with Sanrio CEO Shintaro Tsuji

　　Built for Speed

　　Ducati Takes MotoGP off the Track and onto the Street

　　It's His Bag

　　In the Boardroom with Coach CEO Lew Frankfort

　　Ho-Hum on iPhone

　　Apple Has Gadget Geeks Drooling, but Will Tech-Savvy Asia Bite?

　　Driven in Style

　　Rolls-Royce Unveils its Phantom Drophead Coupe

　　Business Guru

　　A Meeting of the Minds

　　CNN Founder Ted Turner and Wind Power Advocate T. Boone Pickens Talk

　　Business and Energy

　　Say Yum!

　　A Ouick Boardroom Bite with Fast Fnnrt Kinnnin Daviid Novak

　　Computing in the Cloud

　　Google CEO Discusses Competition and Your Digital Future

　　On the Fast Track

　　In the Boardroom with Formula One CEO Bernie Ecclestone

　　Media Master

　　In the Boardroom with Barry Diller

　　附录:常用财经词汇