特种商店

《特的高钱领调种商店》是2002年Wiley出版社出版的图书，作者是CarolL.Schroeder，CarolL.Schroeder。

• 书名 特种商店
• 作者 Carol L. Schroeder / Carol L. Schroeder
• 出版社 Wiley
• 出版时间 2002年08月15日
• 页数 358 页

内容简介

　　Innovative Ideas for 来自Retail Success "A well-written book that cover360百科s all aspects of specialty retailing. A wonderful resource fo美护r anyone in retail or thinking about opening a shop." Kim Mack, Vice Presiden低t, Crabtree and Evelyn "Specialty Sho植这错及停市挥额p Retailing is a bonanza of savvy ideas and an excelle克改称片赵百便吃指别肥nt road ma上肉距歌依销假病动p to success in specialty retailing. . . . Schroeder apparently has done it 事艺话all, or most and, thankfully, she's willing to share it with the rest of us!" Phyllis Sweed, 照确月变利持看西压former editor in chief, Gifts and Decorati担晚奏满激使止便ve Accessories "Everything you wanted to know about specialty ret水影帝示终角镇死五厂ailing you can learn right here. . . . A must-read by all prospective owners a轮用卫矿克火nd all key employ雷对见集护ees. . . . Add you紧前全r own creativity and fun, and you have the formula for SUCCESS!" Joan F. Gillman, University of Wisconsin School of Business Madison "The first book you should read if you want to o已苦护甚马势家pen a successful retail specialty shop, and a must book to read if you want to compare your store with one of the best in the field." Bil率有始来步厚圆号伤乡饭l Haefling, President, Haeflin错片行基海女g and Haeflin八黄短转普含工审轴g, Inc. "If you plan to open a specialty ret根论高育行装ail store, t报架措his book is a must! . . . I guarantee that those with existing retail operations, regardless of the maturity of the business, will also benefit from this book. Enjoyable reading!" Anne McGilvray, Anne McGilvray and Company "Carol Schroeder's insightful and humorous approach, combined with her broad human understanding and expertise, make for enjoyable as well as instructive reading. This book is essential for anyone who is considering opening a retail store." William E. Little Jr., Chairman, George Little Management, Inc.

目录

　　1 Getting Started

　　Market Research

　　Are You Ready for Retailing?

　　Is a Franchise Right for You?

　　Buying an Existing Business

　　Writing a Business Plan

　　Selecting Your Business Format

　　Setting Up a Partnership

　　Financing Your Business

　　Permits and Licenses

　　Finding the Perfect Location

　　Naming Your Store

　　Developing a Logo

　　Stating Your Mission

　　Where to Get Help

　　Time to Get Started

　　2 Managing Your Store's Finances

　　Setting Up the Cash Registers

　　Will That Be Cash, Check, or Charge?

　　Bookkeeping 101

　　Accounting Reports

　　Working with an Accountant

　　Budgets and Future Planning

　　Tips for Taking Inventory

　　Setting Up Your Business Office

　　The Bottom Line

　　3 Store Design

　　Establishing a Design Budget

　　Remodeling Your Store

　　The Design Concept

　　The Storefront and Entrance

　　Layout

　　Flooring Materials

　　Wall Treatments

　　Lighting

　　Ceilings

　　Selling on Several Levels

　　Deciding What Merchandise Goes Where

　　Interior Signage

　　The Checkout Area

　　Security Concerns

　　Background Music

　　Creating an Aromatic Environment

　　Storage, Offices, Lounges, and Other Backstage Needs

　　4 Merchandise Buying

　　Targeting the Typical Customer

　　Establishing a Buying Budget

　　Where to Look for Merchandise

　　What to Order

　　Determining Quantities

　　……

　　5 Visual Merchandising

　　6 Staffing Your Store

　　7 Customer-Friendly Policies and Services

　　8 Advertising Your Shop

　　9 Creative Promotion and Publicity

　　10 Good Works Are Good Business

　　11 Managing during Tough Times

　　12 Looking to the Future

　　Glossary

　　Resource Guide

　　Index